the Arizona Coyotes are unlikely to advance to the Stanley Cup Final. The Super Bowl, yes. And that’s a really big deal for its new sports betting platform.

The Glendale National Hockey League team have announced they will enter the Sports betting in Arizona walked on January 12 with Saharabets. Arizona punters will be able to download, fund and start betting that day, bringing the number of active online platforms in the state to nine, according to the team.

According to the law promulgated in 2021, they authorize up to 20. In particular, 10 of these licenses must be held by professional sports teams. In September, sports betting was launched in Arizona, with native tribes and professional sports teams sharing operator licenses.

Launching in January, the Coyotes will come out ahead of the February 13 The Super Bowl, which has traditionally been the highest-grossing single event of the NFL betting season and sportsbook year.

SaharaBets makes history in the NHL and in American sport

Marriage is not surprising. However, it is revolutionary.

Alex Meruelo, majority owner of Coyotes, owner of Sahara Las Vegas and Grand Sierra Resort in Reno, launches SaharaBets with its gaming subsidiary, Meruelo Gaming, LLC, making him the first North American professional sports franchise owner to launch their own betting platform.

The NHL has come a long way since Commissioner Gary Bettman claiming in 2012 that sports betting was in conflict with the “atmosphere” the league wanted to create.

In addition, the Phoenix Suns National Basketball Association team currently has an online and retail partnership with FanDuel. The partnership includes an autonomous bookmaker in the Impression center. Caesars will have a permanent facility at Chase field, the house of Diamondbacks Major League Baseball team.

Furthermore, BetMGM plans to open a retail bookmaker at Cardinals State Farm Stadium in time for the 2022 NFL season. Expect the Coyotes to do the same wherever they land next season. After numerous rental and tax disputes, they will leave Gila River Arena at the end of the season.

Coyotes executive seeks fan engagement as well as punters’ bets

SaharaBets President Andrew Patterson told the Arizona Republic that special bets would be created around the Coyotes.

“But probably, more importantly, is the engagement and opportunity that fans might get outside of the app,” he said. “What experiences can they gain from being a SaharaBets client that really pushes them to engage with the team in a different way and with the app, different from what you might get from other state operators . “

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