An apps company in Peterborough has designed a platform for restaurants and other cafes to list allergens in their specific meals.
The Robin Road mobile app platform Kickstarter team is launching the initiative to enable food companies to present allergen information more clearly, quickly and in a more accessible way.
The Thorney-based company enables small businesses and organizations to build their own app within the Robin Road platform.
They believe that the recently introduced Natasha Law – which requires information about allergens to be presented on prepackaged foods – can sometimes be confusing in restaurants and take out.
Within the platform, food companies will have two options for presenting their allergen information in writing, so that customers can access it when and where they want; having an individual application or in a series of regional applications.
Robin Road General Manager Michael Shuster said: “I have been to restaurants and cafes where it can be difficult to hear or get the waiter’s attention and thought that if I I had an allergen, I really wouldn’t feel 100% verbally getting the information I needed. I prefer to see it in writing.
“This is what the Food Standards Agency recommends as a best practice, but it can be difficult for a food company to present easily. They will have an allergen matrix table on hand, which often requires the help of the waiter. Or allergens can be indicated by a number or colored button on the menu which can be confusing.
“The presentation of each menu item and its allergens / ingredients in the app gives the customer all the information they need in a way that is both visually appealing and quick and easy to access anytime and anywhere. it would be.
“With prices starting at £ 10 per month plus VAT, our intention is to be affordable so that everyone can be included. “
The platform’s allergen initiative is led by the Robin Road Kickstart team and is designed to give them the opportunity to experience setting up a business concept, managing the marketing process, delivering the service and revenue sharing.
The Kickstart program is a government initiative that provides funds to employers to create jobs for 16 to 24 year olds on universal credit.
Mr Shuster said: “This is a tribute to what Jamie Oliver did with his 15 years ago program, where he offered young people with little experience the opportunity to join the foodservice team at his flagship restaurant and taught them what it’s like to be a chef.
“We currently have a team of nine young people with different situations, conditions and responsibilities; who have all struggled to find work.
“Some are single parents; some had to take care of elderly or infirm relatives; some suffer from debilitating injuries or severe anxiety; and some just need a little help getting started. But all are motivated and capable and have done an outstanding job at this launch stage. Having a sense of belonging in the company changes the approach to work.
“You don’t just devote a set number of hours seemingly to benefit someone else, but rather you invest in and commit to the process. Because it belongs to you. “
For more information, visit www.robinroad.uk